Sabre Teams With Accor To Build First Unified Hospitality Tech Platform

Bruce Parkinson, Open Jaw

Software and travel technology company Sabre Corporation, and Accor, the hospitality group with more than 5000 hotels and residences across 110 destinations, have announced a partnership that intends to create the first unified central reservation (CR) and property management (PM) platform for the global hospitality industry.

In collaboration with Accor, Sabre says it will develop a new full-service property management capability and enrich its existing central reservation and limited service property management systems. These capabilities will combine within a new unified cloud-native platform that will be built for and available to hoteliers across all property classes and geographic regions.

In this context, Accor would be Sabre’s newest enterprise hospitality customer, adopting Sabre’s  SynXis Central Reservation System and, ultimately, the new global technology platform for all its hospitality brands and geographies.

“We are thrilled to be collaborating with Accor and look forward to redefining the guest experience together. We know our customers have historically had limited options in this area, and we are taking the lead to deliver the solutions that hoteliers have repeatedly told us they both want and need,” said Sean Menke, president and CEO of Sabre Corporation.

“Once developed, this offering will power a new generation of retailing, distribution and fulfillment solutions that will enable hotels to drive revenue growth beyond traditional sources and offer unique personalized services to their guests around the world.”

With its diverse portfolio of brands from luxury to economy and over 50 years of experience in the industry, Accor offers a unique perspective on what guests want and hotels need.

“Sabre shares our vision of a future where hoteliers are able to offer guests an unforgettable, personalized experience that goes beyond simply being a place or service,” said Sébastien Bazin, Chairman and CEO for Accor. “Partners like Sabre are essential to helping us effectively leverage existing and new technology to further accelerate our net supply growth and lower costs for our hotel owners as well as for the Group.”

Bruce Parkinson

Bruce Parkinson Editor-in-Chief

An observer and analyst of the Canadian and international travel industries for over 25 years, Bruce uses the pre-dawn hours to prepare a daily news and information package to keep industry members up to date.