Skyscanner Sees Escapism & Relaxation As Top Travel Trends For CDNs In 2020
Bruce Parkinson, Open Jaw
In the depths of winter, more Canadians are mapping out their escapes for 2020. Online travel agency Skyscanner has analyzed data to get an idea of how Canadians will be travelling in 2020.
According to the2020 Canadian Travel Trends Report, a study of 1,500 Canadians commissioned by Skyscanner and conducted by research firm Maru/Blue, three-quarters (73%) of Canadians plan to travel in 2020.
From life-changing excursions to slow and steady vacation planning, here’s a look at the top travel trends Skyscanner uncovered for Canadians:
Slow travel:With 40% of Canadians saying they’re prioritizing rest over sightseeing for their next trip, slow travel is the top travel trend of 2020. Slow travel attributes include connecting with the location and travel mates and exploring leisurely.
Micro escapes:From hiking and camping trips to short weekend getaways and domestic destinations, 34% of Canadians say they’re planning a micro escape, ideal for those who say they’re “too busy” to go on vacation.
JOMO trips:Almost a quarter (24%) of Canadians say they’re looking forward to JOMO, or the “joy of missing out,” on their next vacation. Rather than planning an Instagram-worthy trip, this type of traveller is opting to travel off-season to alternative or less popular destinations in 2020 to escape the crowds.
Local gastronomy:Will travel for food? Yes please, say nearly one-in-five Canadians who plan their vacations around trying local cuisine. From Michelin-star restaurants to food trucks, the local gastronomist is on the hunt for the best eats.
Sustainable tourism:Nearly one-tenth of Canadians identify as sustainable travellers. In 2020, they plan to choose flights with a lower environmental impact, select sustainable travel products, or visit destinations that are culturally and environmentally responsible to minimize their carbon footprint.
Transformative journeys:Travel has the power to change us. No one understands this more than those taking transformative journeys, which represents 7% of Canadians travelling in 2020. To them, travel is a chance to get to know themselves through self-improvement like yoga or meditation retreats, or by completing charitable work like building schools or planting trees.
“As a traveller-first company, we pay close attention to what is inspiring Canadians so we can help them make informed travel decisions. Compared to 2019, when the hottest trend was solo travel, we’re seeing a shift toward escapism and relaxation in 2020,” said Juliano Lopez, Head of Research & Insights at Skyscanner. “Our data shows that Canadians are intrigued by the road less travelled and getting away whenever they can – whether it’s for an extended trip or a weekend.”
Bruce Parkinson Editor-in-Chief
An observer and analyst of the Canadian and international travel industries for over 25 years, Bruce uses the pre-dawn hours to prepare a daily news and information package to keep industry members up to date.