AMResorts Breaks Ground On Secrets & Dreams Resorts In Miches, D.R.
Bruce Parkinson, Open Jaw
AMResorts has broken ground for the construction of two new all-inclusive resorts in Miches, a secluded area on the northeast coast of the Dominican Republic.
Secrets Playa Esmeralda Punta Cana and Dreams Playa Esmeralda Punta Cana will be the first AMResorts-branded properties in this region of the country, and bring the total number of properties in the Caribbean to 20. During the last decade, AMResorts has increased its branded room inventory by nearly 300% and closed 2019 with over 24,000 rooms.
“These new deals underscore ALG’s unwavering commitment to the Dominican Republic and the goal of participating in unique projects that benefit our investors as well as the surrounding communities,” said Alejandro Reynal, CEO of AMResorts parent Apple Leisure Group.
“We will be working closely with our partners, as well as Miches residents, to ensure we exceed the expectations of the guests, while also bringing true, long-term value to the area.”
President of the Dominican Republic, Danilo Medina; Minister of Tourism, Francisco Javier Garcia; and Javier Luque, President of Inversora Playa Esmeralda & Fuerte Group, joined ALG Executive Chairman Alex Zozaya at the ground-breaking ceremony, where plans for the new complex located on Playa Esmeralda, 45 minutes from PUJ, were unveiled.
The two new resorts will form the backbone of the US$400-million Playa Esmeralda hospitality development. Once complete, Playa Esmeralda will encompass nearly 1,500 hotel units, as well as a shared promenade, where guests from all hotels can mingle and enjoy a convention centre, live entertainment theatre, retail offerings and a fitness centre and spa. The promenade will also serve as the property’s main culinary hub, featuring diverse restaurants and buffets.
On the initial phase, the Secrets and Dreams-branded properties will each encompass 750 rooms and suites, with 250 accommodations at each resort allocated exclusively for Preferred Club guests. Additional details on each destination below:
Secrets Playa Esmeralda Punta Cana: Designed with the adults-only concept in mind, this intimate resort will feature four distinct bar concepts, four snack bars and a private lounge for Preferred Club members.
Dreams Playa Esmeralda Punta Cana: Catering to families, the resort will offer three snack bars, four bars, as well as its own Preferred Club lounge, an Explorer’s Club for Kids with activities for children between the ages of three and 12, and a Core Zone Teen’s Club with entertainment for teenagers ages 13 to 17.
“Miches is poised to become one of the Dominican Republic’s top markets for all-inclusive resorts,” said Javier Coll, EVP and Chief Strategy Officer of ALG. “This area has been largely overlooked, despite its significant attributes; however, our team’s long history and proven experience in this market has allowed us to identify and move on this opportunity."
AMResorts says Playa Esmeralda is expected to help create over 2,000 new jobs in the region. Additionally, the development will bring a new network of roadways to the area, providing access to goods and personnel and improving the quality of life for nearby residents.
Bruce Parkinson Editor-in-Chief
An observer and analyst of the Canadian and international travel industries for over 25 years, Bruce uses the pre-dawn hours to prepare a daily news and information package to keep industry members up to date.