The Fives Hotels & Residences Launches Agent Recognition Program

Bruce Parkinson, Open Jaw

The Fives Downtown Playa Del Carmen

The Fives Beachfront

The Fives Oceanfront Puerto Moreles (rendering)

The Fives Hotels & Residences, a collection of luxury hotels focused on the sensory experience of guests, has launched a travel agent rewards program. 

ASSET, short for All Senses Specialist in Experiential Travel, is a new platform for travel agents to seamlessly manage client reservations under the brand’s portfolio of three resorts, The Fives Beach, The Fives Downtown and soon to open The Fives Oceanfront Puerto Morelos. 

The ASSET program offers travel agents competitive commissions and incentives for personal enjoyment, while encouraging travel partners to learn about The Fives’ unique offerings. 

"We are delighted to welcome Canadian travel agents to our new ASSET program and The Fives family" said Joaquin Serna, owner and chairman of TM Real Estate Group, parent company of The Fives. “The launch of this platform symbolizes our commitment to our travel partners’ success and the evolution of our hotel brand.”

Agent members of the ASSET program will enjoy a variety of perks when booking, including:    

  • 21% commission on any form of booking.
  • $50 USD booking bonus for each registered FIT booking for 3 nights or more.
  • $25 USD booking bonus for every room booked under a group booking (min 3 nights per room).
  • A personalized in-room amenity for every booking.
  • A complimentary one-category upgrade or a 25-minute back massage on every booking.
  • One complimentary night or two complimentary day passes for every FIT booking of 5 nights, or for every 10 room nights booked under a group contract.

The Fives Downtown Hotel & Residences, located in the heart of Playa del Carmen, is strategically located steps away from lively restaurants, bars, and boutiques of 5th Avenue in Playa del Carmen. 

The Fives Beach Hotel & Residences is the brand’s largest property with 700 rooms, sitting on the blue shores of the Caribbean Sea. 

Lastly, The Fives Oceanfront -- Puerto Morelos, a 115-suite property opening in 2020, will offer a laid-back atmosphere for lounging on the white sandy beach.

For more information about the ASSET program, visit

Bruce Parkinson

Bruce Parkinson Editor-in-Chief

An observer and analyst of the Canadian and international travel industries for over 25 years, Bruce uses the pre-dawn hours to prepare a daily news and information package to keep industry members up to date.

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