Carnival Cruise Line Is Hitting The Road With 100 WUATA Parties In 2020

Open Jaw

To drive home its “100 Reasons Why Use a Travel Advisor” (WUATA) message, Carnival Cruise Line is staging 100 WUATA Parties in 100 cities across North America and the Caribbean this year.

Carnival is hoping to draw 25 times more consumers than last year – when it had only four events -- to learn why they should use a travel advisor to plan their vacation and how they create value for their clients.

Attending travel advisors are encouraged to bring an existing client and a consumer who is a potential client to the event.

“Last year we found that a WUATA Party is a very effective way to strengthen the relationship between travel advisors and their clients and to help agents recruit new business,” said Adolfo Perez, Carnival’s senior vice president of global sales and trade marketing.

“By taking the 100 Reasons Why Use a Travel Advisor message to 100 cities, we expect to reach thousands more consumers in 2020. This is all part of Carnival’s commitment to deliver the best sales and service experience to travel advisors and their clients.”

Each free-to-attend WUATA Party will be held at a local movie theater from 9:30 a.m. to 11 a.m. and will be hosted by the region’s BDM. A select number of WUATA Parties will feature Perez as a special guest presenter.

WUATA Party programs include industry insights, product updates, activities, classic movie snacks and prize giveaways. All consumers who attend will receive a Carnival cruise offer from their travel advisor that is only available at a WUATA Party.

Registration is now open for WUATA Parties in APR, MAY and JUN. Additional event dates will be posted on, and Carnival’s trade and WUATA Facebook pages as they are confirmed. 

To register, travel advisors should visit or contact their BDM.

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