Report: 18 Out Of 27 ETC Destinations Saw Increases In Arrivals From Canada In 2019

Anna Kroupina, Open Jaw

According to the European Travel Commission’s (ETC) latest quarterly report, Canadian travellers contributed towards strong expansion in tourist arrivals for European destinations in 2019.

Among the highest increases were in Turkey (+30%) and Slovakia (+25%). Slovenia and Lithuania both registered an 18% increase in Canadian tourists. 

Other top performers were Cyprus (+15%), Montenegro, Austria (both +13%) and the UK (+11%).

On the other hand, there were some steep falls in travel from Canada to some European destinations in 2019. Iceland saw a 30% decline in tourist arrivals, while Latvia and Poland experienced decreases of 16% and 14% respectively. 

In total, nine countries recorded flat growth in either arrivals or overnights from Canadian tourists in 2019.

Looking into the future, annual average growth of travel from Canada to Europe is forecast to be 3% over the five-year period 2018-2023. Regionally, destinations in Northern Europe (+5%) are expected to benefit the most from the increase in the flow of Canadian travellers, according to the ETC. Western Europe is predicted to see a 4% growth during this period, while Southern Europe and Central/Eastern Europe are expected to see a 2% and 1% increase respectively.

“Great to see the overall increase for the 10th consecutive year of 4%," said Dana Welch, Chair of ETC’s Canada Chapter.

"With the current landscape, it remains critical for the ETC to work closely with our travel trade partners in Canada to remain competitive. We look forward to working closely together to help support continued growth from Canada.” 

Overall, destinations across Europe continue to show increasing numbers of tourist arrivals, although the rate of expansion was slower than previous years. The region saw an overall 4% increase in tourist arrivals in 2019, the 10th consecutive year of growth. However, challenges are posed by geopolitical tensions and weaker global economic activity, says the ETC.


Anna Kroupina

Anna Kroupina Journalist

Anna is OJ's newest member and she joins the team as a writer/reporter. She co-writes the daily news and covers events. Although she's new to the industry, pursuing a career path in travel/tourism has been a goal since her first family road trip to the Florida Keys sparked a desire to discover the world and this exhilarating, fast-paced industry.

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