Record Year For Switzerland – 1.6% More Visitors From Canada
Bruce Parkinson, Open Jaw
Switzerland continues to reach new peaks in popularity in North America. According to tourism data from the last decade, visitor numbers from Canada and the U.S. to Switzerland grew by over 60%.
Final 2019 figures show an increase in Canadian arrivals in Switzerland in 2019: a total of 131,504, an increase of 4.2%. The number of overnight stays was 275,205, an increase of 1.6% compared to 2018.
“We are delighted to announce a continued growth and are staying fully committed to the Canadian market,” says Pascal Prinz, Director Canada of Switzerland Tourism.
“On 24-25MAR, together with 20 Swiss partners, we will proudly showcase Switzerland’s best experiences to our trade partners in Montreal and Toronto. Simultaneously, we will be launching our new “I need Switzerland” campaign in Toronto, Montreal and Vancouver.”
Lucerne and Central Switzerland experienced the largest growth of Canadians with 19%.
Two-thirds of all visitors from Canada visit Switzerland during the summer months. Switzerland Tourism’s campaign theme in 2020 is “I need Switzerland.” It focuses on the Swiss boutique cities, stunning landscapes, mountain peaks and public transportation system.
Bruce Parkinson Editor-in-Chief
An observer and analyst of the Canadian and international travel industries for over 25 years, Bruce uses the pre-dawn hours to prepare a daily news and information package to keep industry members up to date.