Jamaica’s Bartlett: Island Is Developing New Protocols For Industry

Anna Kroupina, Open Jaw

Edmund Bartlett

Jamaica is "working hard" to create new protocols for the tourism industry with the aim of making post-coronavirus travellers feel comfortable, said the destination's Minister of Tourism, Edmund Bartlett, during the Caribbean Tourism Organization UK Chapter’s Annual General Meeting.

"These measures will tackle sanitation and hygiene requirements, protocols for behaviour at swimming pools, beaches and restaurants. We are responding to the new sensitivities of the post-COVID-19 traveller and will holistically cover all aspects of the vacation experience. Without a doubt these measures will become the new norm,” said Minister Bartlett.  

In his keynote speech, the minister also defined the a new type of traveller, Generation-C (or GEN-C), which he described as being intergenerational, essentially ageless, and a merging of the demographics the island traditionally targeted.

“We as an island and as part of the global tourism industry need to adapt swiftly to the requirements of this new type of traveller post-pandemic. GEN-C will be unsettled by the crisis they have lived through this year, they will need reassurance and evidence that their experience overseas will enhance their lives, not put themselves or their loved ones at risk," he explained.

Minister Bartlett also discussed Jamaica’s new online training that has been rolled out to thousands of unemployed tourism workers in an effort to fortify the industry for a strong economic future. Offered by the Jamaica Centre of Tourism Innovation, the Online Training Program forms a part of the overall recovery strategy being implemented to help mitigate the impact of the pandemic.

Anna Kroupina

Anna Kroupina Journalist

Anna is OJ's newest member and she joins the team as a writer/reporter. She co-writes the daily news and covers events. Although she's new to the industry, pursuing a career path in travel/tourism has been a goal since her first family road trip to the Florida Keys sparked a desire to discover the world and this exhilarating, fast-paced industry.


Joni Citron - May 12, 2020 @ 16:00
Interested in developments

Morris Crozier - May 2, 2020 @ 08:11
interested in developments

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