Travel Agent Day 2020: Offers, Incentives & Initiatives

Anna Kroupina, Open Jaw

This year's Travel Agent Day is more important than ever before! 

Here's a roundup of some offers, perks and words of appreciation from suppliers and destinations to make the day a little sweeter:


Air Canada Vacations is offering advisors the opportunity to earn 2X ACV&ME points when they book a package or a group on all product lines for travel from 6MAY, 2020 until 30APR, 2021. This offer is valid on new bookings made between 6-31MAY, 2020.

 2X 500 points per room for flight-inclusive packages of 7 nights or more 

 2X 500 points per room for flight-inclusive packages of 3 to 6 nights 

 2X 500 points per 7 nights or more cruise and flight packages 

 2X 200 points on every 3 to 7 night land or cruise-only booking 

 2X 300 points for every passenger of a group 


“I want to thank our travel agent community for the trust they continue to put in us, and this is just a small token of our appreciation for their continued support during these unprecedented times,” said Nino Montagnese, Managing Director at ACV. 

“Partnerships like ours are the cornerstone of our industry and I believe that with our united strengths we will be able to share our passion and love for travel with customers again very soon.” 

For more details and full terms and conditions, agents are advised to consult their ACV&ME loyalty program account.


Between 4MAY and 8MAY, advisors will receive a $100 gift card per cabin and their clients will receive a $100 shipboard credit per person for new 2020 and 2021 cruise departures with Riviera River Cruises.

“At Riviera, we’re the only cruise line that won’t accept bookings directly from consumers – instead, we turn them back over to advisors who work proactively with us and are located where the consumer lives. In due time, we’ll return to Europe’s rivers and waterways, and we hope to be the go-to cruise line for you and your clients when they’re able to travel again,” said Marilyn Conroy, Riviera River Cruises’ Executive Vice President Sales and Marketing North America.

Click here for more information about Riviera River Cruises.


Switzerland has a long tradition of fostering a strong partnership with travel advisors, says Switzerland Tourism's Director in Canada, Pascal Prinz. 

"Travel advisors are the oxygen of our industry and crucial for us. The role of travel advisors is more important than ever before. The COVID crisis has clearly shown us: Algorithms can never replace the quality, the human intelligence and the agility of travel advisors," Prinz says.

He invites advisors to visit the Switzerland Travel Academy to participate in e-learning opportunities and webinars, and become certified at 


Agents have a chance to boost their AMResorts knowledge and improve their sales skills, as well as win a three-night stay for two at an AMResorts property by participating in webinars taking place throughout the entire month of MAY. Also, you can earn a commission bonus of up to 17% at more than 50 properties.

And when the time is right, agents can treat themselves to a well-deserved vacation, taking advantage of special Master Agent rates.

Click here for details.


"A big thank you to all travel agents in Canada for their support and partnership. When the time is right, we look forward to getting out and meeting in person to share the world-famous ‘céad míle fáilte - ‘a hundred thousand welcomes’," says Tourism Ireland. 


Trafalgar and Costsaver Canada are inviting travel advisors to participate in their weekly “May Future of Travel Be With Us” trivia games from 1-31MAY, 2020. 

The brands say they have "scoured the galaxy for the best trivia about our planet" and agents will have a chance to take home a variety prizes, including the grand prize of a future travel credit of $1,000 towards a future Trafalgar journey.

Click here for full details, or contact your local Sales Manager.


Contiki will be hosting four online giveaways on the Travel Agents Facebook group starting at 12 p.m. EST and every hour until 4 p.m. EST on 6MAY, 2020. 

Agents are invited to answer a question being asked each hour and if the answer is correct, they will become eligible to win travel gift cards for future travel. 

"Contiki understands that now more than ever, agents are looking for a little help to make their day brighter and Contiki hopes to share their love for travel when the time is right," says the travel company. 


Sandals Resorts International says it's extending a heartfelt “thank you” to their partners in the travel advisor community and to show their appreciation, has extended its Travel Advisor programs:

  • Certified Sandals Specialist Status is extended through the end of 2021.
  • Preferred Sandals Agency Status is extended through the end of 2021.
  • Chairman’s Royal Club members maintain their membership through 2021.
  • Points 2 Paradise 2019 and 2020 points are now extended until 31DEC, 2021


“Travel advisors have been unsung heroes during this pandemic spending countless hours taking care of clients. They were right in the middle of it, helping travellers rebook and most of all, assisting with the postponement of travel versus cancellations. Now more than ever, the team at Sandals and Beaches Resorts wants to showcase our love to our most valuable partners," says Gary Sadler, Senior Vice President of Sales at Unique Vacations.


Windjammer Landing is offering travel agent rates starting at $150/person for an all-inclusive stay based on a 3-night stay. Additional nights are 50% off the best available rates (bed and breakfast or all inclusive). For more information, call 1-877-522-0722 or email 

Têt Rouge Resort St Lucia - Travel agents will receive 15% commission for every booking made directly on the resort's site throughout MAY. For every booking of 7 nights or more, Tet Rouge is offering one free night accommodation for the travel agent and one companion for travel between 31MAY to 1DEC, 2020. Email for additional information.

Marigot Bay – Agents can take advantage of a $99 per night for up to three nights accommodation offer, which includes a full daily breakfast and a site inspection. It's applicable for travel through 19DEC, 2020. Use Rate Code SLAM20 or email for more information.


In honour of Travel Agent Day, the Jamaica Tourist Board (JTB) is giving away Tim Hortons gift cards to travel specialists. The first 300 Canadian agents to register at will receive a $10 gift card via email.

“We treasure the remarkable relationship with our travel specialists who continue to play an important part in our success as a sought-after vacation destination,” said Donnie Dawson, Deputy Director of Tourism, Sales, Jamaica Tourist Board. “This initiative is just one tangible way in which we can express our gratitude to our agents especially during what has been a most challenging period for the global travel industry.”

The JTB says it's also working to keep agents engaged and updated on the product through webinars and sponsored training sessions, its One Love Rewards Program, virtual sales calls and weekly scavenger-hunt inspired trivia games.


Norwegian Cruise Line is running a series of ‘surprise and delight’ events throughout the day on its Facebook page. Agents are invited to participate in random hourly drawings of VIP and OBC packages for TA bookings, and hour drawings for Amazon gift cards. At 8 p.m. EST, chief sales officer Katina Athanasiou will appear via Facebook Live to announce three grand prize winners, who will each receive a seven-day sailing in a Haven suite.

Also, bookings made through Norwegian’s guest services team will be eligible to win VIP packages or $200 onboard credits. Ten advisors will each win $500 Amazon gift cards.


African Travel, Inc. is helping agents stay in touch with Africa with the Living Room Safari, where they can virtually learn about the diverse continent.

The operator is offering Safari in Style with special savings. Guests who book or tailor one of the 20+ luxury brochure itineraries will receive a bonus complementary night on these trips. African Travel is also offering 2021 trips at 2020 prices.

In its resource centre, advisors can register for African Travel's newsletters, the Agent Academy and its educational webinar series. Next up is We Know Botswana on 7MAY


Each week, Club Med is giving advisors the chance to win a $100 cash reward and other prizes throughout Travel Agent Month, with three winners each week. One of the prizes is an invitation to the Grand Opening of Club Med's new Charlevoix resort that is set to open in DEC 2021.

Click here for more information.

Anna Kroupina

Anna Kroupina Journalist

Anna is OJ's newest member and she joins the team as a writer/reporter. She co-writes the daily news and covers events. Although she's new to the industry, pursuing a career path in travel/tourism has been a goal since her first family road trip to the Florida Keys sparked a desire to discover the world and this exhilarating, fast-paced industry.


NOBUYOSHI KOMAKI - May 6, 2020 @ 13:20
Thank you for choosing me!!

Leave a Comment...

(will not be published)