GBTA Study: 54% Of Companies Consider Resuming Biz Travel In Near Future

Anna Kroupina, Open Jaw

To understand the coronavirus’s effects on business travel, GBTA conducted its seventh poll among membership on 13-15MAY, 2020. GBTA received responses from 1,705 member companies around the world. View the entire poll results here.    

“People aren’t going to travel until they feel safe. Our member companies want to see several health and safety steps taken at every stage of the travel process-- from ground transportation to airlines, to hotels," said GBTA CEO Scott Solombrino.

"As restrictions across the globe begin to lift, small green shoots of optimism are sprouting in the industry with more than half (54%) of companies considering resuming all travel in the near future. That is a positive, albeit small, sign that we are finally headed in the right direction."

Among the poll’s key findings are:

·       Most GBTA member companies who report cancelling or suspending trips to a specific region/country plan to resume business travel in the near future. 

o   One in four report their company plans to resume travel to the United States (28%) and/or Canada (24%) in the near future.

o   Four in ten report their company is considering resuming travel to the United States (44%), Europe (43%) and Canada (41%) in the near future, but currently do not have definitive plans about when travel will resume.

54% are considering resuming all travel (regardless of country or region) in the near future, although they do not currently have plans for when it will resume.

o   14% report they do not plan to resume all travel in the near future.  

·       62% believe most or some employees will be willing to travel after restrictions are lifted. 


·       When asked what steps hotels can take to help alleviate concerns about traveller health and safety, the most frequently cited measures were:

      • increase cleaning standards to exceed current cleaning protocols (80%)
      • require  employees to wear face masks (55%)
      • provide additional staff training about COVID-19 sanitary practices and incident reporting (53%)
      • increase communication about hotel sanitation practices (44%)
      • require guests wear face masks in common areas (43%)
      • enforce physical distancing guidelines (43%)

·       GBTA members said they felt the ground transportation industry can take several steps to alleviate concerns. Key actions include:

      • increase cleaning standards to exceed current standards (70%)
      • provide hand sanitizer and disinfectant wipes to customers (68%)
      • require drivers to wear face masks and gloves (58%)
      • install a partition to separate the passenger from the driver (52%)
      • train drivers about sanitary practices (43%) 

·       When asked what airlines can do to help alleviate concerns about traveller health and safety, these were the top points cited by GBTA members:

      • increase airplane cleaning standards to ensure every traveller touchpoint is sanitized before each flight (76%)
      • require passengers to wear face masks (60%)
      • keep the middle seats empty (59%)
      • require employees wear face masks and gloves (52%)
      • provide all passengers with hand sanitizer and disinfectant wipes (47%)
Anna Kroupina

Anna Kroupina Journalist

Anna is OJ's newest member and she joins the team as a writer/reporter. She co-writes the daily news and covers events. Although she's new to the industry, pursuing a career path in travel/tourism has been a goal since her first family road trip to the Florida Keys sparked a desire to discover the world and this exhilarating, fast-paced industry.

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