Travel Leaders Group Rebrands As Internova Travel Group As Reorg Continues
Anna Kroupina, Open Jaw
Travel Leaders Group rebranded as Internova Travel Group last week.
The new identity is part of a reorganization that groups similar brands into a portfolio of distinct travel divisions, each with a specific area of specialization, according toTravelWeekly.
J.D. O'Hara will serve as CEO of Internova. The realignment represents the execution of O'Hara's vision to further integrate and bring similar businesses together.
O'Hara said the move will lessen any confusion in the marketplace around the Travel Leaders brand name.
The name Travel Leaders Group will remain as the division which encompasses franchise, consortia and host agency operations that are predominantly focused on leisure sales. It will include the brands Travel Leaders Network, Nexion Travel Group, Barrhead Travel, Roadtrips, Travel Leaders Vacation Center, CruCon Cruise Outlet and Cruise Specialists.
John Lovell will serve as president.
"Since the majority of our brands have already been working closely together, for the most part it will be business as usual," he said in an email to travel advisors.
Protravel International, Tzell Travel Group, Andrew Harper Travel and R. Crusoe & Son will combine as part of a new, yet-to-be-named hub for independent advisors. Angie Licea, previously head of strategic partnerships at Travel Leaders Group, will serve as president.
The Worldwide and the Select Hotels & Resorts platform for luxury and boutique hotels will now fall into Bonotel Exclusive Travel. Faisal Sublaban will continue as president & CEO.
Corporate Travel Services will stay focused on the Latin American market under current president Jose Luis Castro, and the company's global specialty meetings and incentive business will consolidate in the Your Event Solutions division, led by current CEO Sue Gill.
The organization also recently combined two corporate travel brands, Altour and Travel Leaders Corporate, under the Altour name. Other agencies focused on corporate travel management will also fall into that group. It will be led by Altour founder Alexandre Chemla, who will remain CEO.
O'Hara said he had been contemplating the integration plans for some time, but the recent downturn caused by Covid-19 makes them even more critical.
"Our goal is to create a more empowered and agile organization to accelerate recovery and offer the best-of-breed tools and programs," he said.
Anna Kroupina Journalist
Anna is OJ's newest member and she joins the team as a writer/reporter. She co-writes the daily news and covers events. Although she's new to the industry, pursuing a career path in travel/tourism has been a goal since her first family road trip to the Florida Keys sparked a desire to discover the world and this exhilarating, fast-paced industry.