Contiki Survey Reveals Domestic Travel Trends Among Millennials & Gen Z
Anna Kroupina, Open Jaw
Contikisurveyed 1,100CanadianMillennials and Generation Z travellers (ages 18 to 35) to find out what their upcoming travel plans look like as domestic travel takes off this year.
According to the survey, the majority (29%) said they plan on taking their next vacation "ASAP", while 23% said "late 2020." Only 6% said they are planning their next trip for "2022 or later."
Here are some research highlights:
Top travel experiencesin Canada are:
76% are looking to discoverfoodie experiences(local food, wine and breweries)
70% hope to embark onhiking, biking and adventures
67% would like to see theNorthern Lights
64% look forward towildlife encounters
54% hope to learn more about Canada’shistory and culture
Top destinations in Canada:
57% of respondents voted forAlberta and The Rockies
56% of respondents voted forVancouver Island
55% of respondents voted for theEast Coast
52% of respondents voted forCoastal British Colombia
37% of respondents voted forQuebec
38% would travel throughout Canada for 4-7 days
29% would travel throughout Canada for 8-10 days
93% said hygiene and well-being are important to them when considering with which company to travel
80% said they will watch how much they spend on travel
72% said they want to visit destinations that are less crowded.
52% said they feel it's safer booking with a tour company than booking independently.
According to Contiki, the average age of those surveyed is 22.
Anna Kroupina Journalist
Anna is OJ's newest member and she joins the team as a writer/reporter. She co-writes the daily news and covers events. Although she's new to the industry, pursuing a career path in travel/tourism has been a goal since her first family road trip to the Florida Keys sparked a desire to discover the world and this exhilarating, fast-paced industry.