Contiki surveyed 1,100 Canadian Millennials and Generation Z travellers (ages 18 to 35) to find out what their upcoming travel plans look like as domestic travel takes off this year.
According to the survey, the majority (29%) said they plan on taking their next vacation "ASAP", while 23% said "late 2020." Only 6% said they are planning their next trip for "2022 or later."
Here are some research highlights:
Top travel experiences in Canada are:
- 76% are looking to discover foodie experiences (local food, wine and breweries)
- 70% hope to embark on hiking, biking and adventures
- 67% would like to see the Northern Lights
- 64% look forward to wildlife encounters
- 54% hope to learn more about Canada’s history and culture
Top destinations in Canada:
- 57% of respondents voted for Alberta and The Rockies
- 56% of respondents voted for Vancouver Island
- 55% of respondents voted for the East Coast
- 52% of respondents voted for Coastal British Colombia
- 37% of respondents voted for Quebec
Trip length:
- 38% would travel throughout Canada for 4-7 days
- 29% would travel throughout Canada for 8-10 days
Travel Behaviours:
- 93% said hygiene and well-being are important to them when considering with which company to travel
- 80% said they will watch how much they spend on travel
- 72% said they want to visit destinations that are less crowded.
- 52% said they feel it's safer booking with a tour company than booking independently.
According to Contiki, the average age of those surveyed is 22.

Anna Kroupina Journalist
Anna is OJ's newest member and she joins the team as a writer/reporter. She co-writes the daily news and covers events. Although she's new to the industry, pursuing a career path in travel/tourism has been a goal since her first family road trip to the Florida Keys sparked a desire to discover the world and this exhilarating, fast-paced industry.
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