Contiki Survey Reveals Domestic Travel Trends Among Millennials & Gen Z

Anna Kroupina, Open Jaw

Contiki surveyed 1,100 Canadian Millennials and Generation Z travellers (ages 18 to 35) to find out what their upcoming travel plans look like as domestic travel takes off this year. 

According to the survey, the majority (29%) said they plan on taking their next vacation "ASAP", while 23% said "late 2020." Only 6% said they are planning their next trip for "2022 or later."

Here are some research highlights:

Top travel experiences in Canada are: 


  • 76% are looking to discover foodie experiences (local food, wine and breweries) 
  • 70% hope to embark on hiking, biking and adventures
  • 67% would like to see the Northern Lights
  • 64% look forward to wildlife encounters
  • 54% hope to learn more about Canada’s history and culture 

Top destinations in Canada: 


  • 57% of respondents voted for Alberta and The Rockies
  • 56% of respondents voted for Vancouver Island
  • 55% of respondents voted for the East Coast
  • 52% of respondents voted for Coastal British Colombia
  • 37% of respondents voted for Quebec 


Trip length: 


  • 38% would travel throughout Canada for 4-7 days 
  • 29% would travel throughout Canada for 8-10 days 


Travel Behaviours:


  • 93% said hygiene and well-being are important to them when considering with which company to travel
  • 80% said they will watch how much they spend on travel
  • 72% said they want to visit destinations that are less crowded.
  • 52% said they feel it's safer booking with a tour company than booking independently. 


According to Contiki, the average age of those surveyed is 22.

Anna Kroupina

Anna Kroupina Journalist

Anna is OJ's newest member and she joins the team as a writer/reporter. She co-writes the daily news and covers events. Although she's new to the industry, pursuing a career path in travel/tourism has been a goal since her first family road trip to the Florida Keys sparked a desire to discover the world and this exhilarating, fast-paced industry.

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