Holland America Line Introduces ‘Virtual On Stage Alaska’ Program

Open Jaw

Holland America Line (HAL) has introduced a new initiative, “Virtual On Stage Alaska,” which is an online version of its previous “On Stage Alaska” program that pairs a presentation hosted by an agency in partnership with HAL. 

The program will feature Holland America Line’s Alaska Experts who will broadcast a live webcam presentation with a question and answer session. HAL hopes that travel advisors will promote the event within their local market and invite their clients and guests to join online.

'On Stage Alaska’ is one of our most successful programs and has proven effective in boosting Alaska bookings for our agency partners, so with the need to remain distant we found a unique way to offer this program and keep Alaska top-of-mind for the 2021 season,” said Gus Antorcha, president of Holland America Line.

“There’s no better way to learn about Alaska than from people who know it best, and between our expertise of having been in Alaska for more than 70 years and the Journey Hosts who have lived it, we’re setting agencies up to successfully sell this region with an event that costs them nothing.”

Travel agencies can begin scheduling “Virtual On Stage Alaska” events now for events to be held beginning in August and running through early December. There will be no cost for the agency if they wish to participate.

“Virtual On Stage Alaska” will continue to feature Holland America Line’s 21-day promotional booking window with an exclusive “On Stage Alaska” offer for agencies to extend to attendees of up to $350 in Onboard and Land Tour credit, plus $99 deposits. Holland America Line also is offering agents an extra 2% bonus commission on new 2021 Alaska bookings through 30SEP, 2020.

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