Yucatan States Create Tourism Alliance To Promote Destination
Anna Kroupina, Open Jaw
In the absence of a government led Mexican tourism organization, the neighbouring Mexican states ofYucatán, Quintana Roo, Chiapas, Tabasco and Campeche, unified by their Mayan heritage and culture, have formed the "Mundo Maya Mexico Region alliance to promote and increase tourism in the region.
“The crisis that we are experiencing is unprecedented and the consequences go far beyond the health situation that has hit our tourism industry significantly," said Michelle Fridman, the Ministry of Tourism Development of Yucatán.
"We are facing the most difficult and challenging moment in its history, however every crisis brings opportunities, finding the union, the coincidence in the sum of efforts, will be instrumental to move forward; and that is what we are doing today with this Mundo Maya Region alliance, rebuilding our destinations, learning to do better tourism and reshape what we can do better, in a more sustainable way, in a more responsible way and with better practices."
The alliance will work collaboratively with governments, the private sector and local communities. Actively involving local tour companies, the alliance will administer seminars and training about customer care and services for various tourism sectors, such as leisure, culture, ecotourism and adventure, diving, cruises, and business.
“We have an enormous opportunity to return to our origins, the future of our tourism will be strengthened in the region with this alliance that allows us, in the short term, to work together to activate local and regional tourism and this will only be achieved with a joint venture of the five states that conform the Mundo Maya Region," said Fridman.
Marisol Vanegas, Secretary of Tourism of Quintana Roo, commented, "United, we will achieve more in terms of promotion, strengthening and seeking well-being for our communities and prosperity."
Anna Kroupina Journalist
Anna is OJ's newest member and she joins the team as a writer/reporter. She co-writes the daily news and covers events. Although she's new to the industry, pursuing a career path in travel/tourism has been a goal since her first family road trip to the Florida Keys sparked a desire to discover the world and this exhilarating, fast-paced industry.