TTC Unites Luxury Brands Under New "Velvet Collection", Creates New Sales Force

Anna Kroupina, Open Jaw


The Travel Corporation (TTC) has restructured its Canadian sales force representing its premium and luxury brands under a single entity, The Velvet Collection. The brands under the Velvet Collection are: Red Carnation Hotel Collection, Uniworld Boutique River Cruises, Insight Vacations, Luxury Gold and African Travel, Inc.

The Velvet Collection sales team offers a comprehensive resource of TTC Strategic Account Managers and Partner Services Co-ordinators across its premium and luxury brands to serve travel advisors.

The new sales organization will be under the collaboration of Jeff Element, TTC president Canada, Michelle Palma, president of Uniworld Canada, Jonathan Raggett, global CEO of Red Carnation Hotel Collection, Brad Ford, president of Insight Vacations and Luxury Gold Canada and Sherwin Banda, president of African Travel, Inc.

“We have created a stellar Canadian dream team and as an organization, we continuously evaluate our business processes to ensure that we are delivering the best solutions and assistance to our valued partners and guests,” said Element.

“TTC is driven by service and that’s exactly the point of our new Velvet Collection sales team. We want to be ready to better serve travel advisors catering to travel’s first returners: the affluent market guests who are looking for perfectly planned, authentic and immersive experiences across the globe."

According to Element, The Velvet Collection team will mirror the way travel advisors serve their clients, leveraging consultative selling processes to offer real-time solutions for their travel concerns. 

“It’s about relationship building and delivering outstanding service across the travel spectrum, from river cruising and guided vacations, to luxury hotels stays and custom safari experiences. By optimizing information, we will become the ultimate knowledge base and a single, go-to source for helping our exceptional travel partners deliver the very best from today and into the future,” he added.

Ford commented: “One aligned sales team…will give travel advisors in Canada the opportunity to grow sales and revenues with confidence, and the benefit of developing holistic, diversified business plans that are much better positioned to withstand market changes. Our teams are poised to inspire and support our travel industry partners with the finest experiences and attention to guest well-being, ready to go as travel begins to spark again in Canada."

Uniworld's Palma stated: “The Velvet Collection will enable our Strategic Account Managers and Partner Services teams to deliver outstanding service as they build on the synergies within the premium and luxury brands to provide a seamless transition for our travel partners." 

For more information, TTC asks advisors to contact their local Strategic Account Manager or Partner Services Co-ordinator.

Anna Kroupina

Anna Kroupina Journalist

Anna is OJ's newest member and she joins the team as a writer/reporter. She co-writes the daily news and covers events. Although she's new to the industry, pursuing a career path in travel/tourism has been a goal since her first family road trip to the Florida Keys sparked a desire to discover the world and this exhilarating, fast-paced industry.

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