New Coalition Formed Representing Canada’s Tourism Sector

Anna Kroupina, Open Jaw

A new coalition representing Canada’s hardest hit sectors in tourism including arts, culture, events, and hospitality has been formed. 

The Coalition of Hardest Hit Businesses is made up of 57 regional and national tourism organizations and associations in Canada, including the Association of Canadian Travel Agencies, the Tourism Industry Association of Canada, the Hotel Association of Canada and Canadian Association of Tour Operators.

The coalition is urging the federal government to extend the wage subsidy program until spring/summer 2021, and increase the subsidy rate for the hardest hit businesses to ensure Canadian jobs are protected. 

"The Canada Emergency Wage Subsidy (CEWS) program has been a critical lifeline for these industries and the more than two million Canadians they employ. The planned phase-out of CEWS beginning in September aligns with a seasonal drop in revenues for these sectors," the Coalition of Hardest Hit Businesses wrote in a news statement. 

The coalition has launched a new campaign to mobilize the public and call on the government to extend support programs and protect jobs. Its website provides a pre-populated digital template the public can use to send a letter to their Member of Parliament. The template is tailored to employees, employers or "concerned citizens."

Anna Kroupina

Anna Kroupina Journalist

Anna is OJ's newest member and she joins the team as a writer/reporter. She co-writes the daily news and covers events. Although she's new to the industry, pursuing a career path in travel/tourism has been a goal since her first family road trip to the Florida Keys sparked a desire to discover the world and this exhilarating, fast-paced industry.

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