Tourism New Zealand Launches New Marketing Platform

Open Jaw

Tourism New Zealand has launched a new marketing platform for the trade that features over 150 customizable marketing tools.

100% Pure New Zealand Marketing Hub, which launched 26OCT, is designed to empower travel advisors to convert on sales opportunities, says Tourism NZ. The hub includes a library of free marketing assets, including videos, emails, social posts, web banners, print and digital advertisements, sales flyers, images, articles, and presentation decks. Advisors can customize many of the assets with their own sales message, promotional package offer, contact information, and logo.

“According to our own audience insights, 60% of North American travellers already interested in vacationing in New Zealand want to take a trip within six months of the border opening,” says Michelle Rosenberg, Tourism New Zealand’s Senior Manager Trade Partnerships, North America. “Close to 90% say they want to come within 12 months.”

The hub also features general 100% Pure New Zealand brand materials, specific marketing campaigns, as well as themed travel experiences: Luxury, Food & Wine, Wildlife, Adventure, Māori Culture, Great Outdoors, Romance & Relaxation, Family/Multi-Gen Travel, and Self-Drive/RV Vacations.

“With this self-service marketing hub, our valued travel partners are now armed with tools to more meaningfully engage with their customers, elevate their marketing efforts, and eventually convert on this pent-up demand,” concluded Rosenberg.

An online training session for the platform will be held Zoom on 17NOV, 2020 at 3:00 PM Eastern. Click here to register. 

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