AmaWaterways Announces New AmaAcademy Course

Open Jaw

AmaWaterways announced the launch of its new AmaAcademy Course – “The Danube River with AmaWaterways” – as well as its second virtual Marketing Suitcase promoting group business.

This course is available to travel advisors through the Travel Advisor Portal on the company’s website. The course material was designed to help advisors grow their sales for river cruises.

“Timing is perfect to launch the second AmaAcademy Course and our new virtual Marketing Suitcase promoting river cruise groups. There is a such a pent-up demand from travelers wanting to reconnect with extended family members and close friends, and we know river cruising is perfectly poised to capture that demand in 2021 and beyond,” said Gary Murphy, co-owner and senior vice president of sales at AmaWaterways.

“Our travel partners are valuable members of our AmaFamily and have shown true dedication and resilience dealing with unexpected challenges over the past nine months. We remain committed to investing in them, providing the tools, training and support they need to rebuild their business. Our heartfelt commitment to them is part of the ‘AmaDifference!’”

Additionally, in a continued collaboration with Sandra McLemore of Travel Marketing & Media, AmaWaterways released its second virtual Marketing Suitcase focusing specifically on group, charter and part-charter business.

Anticipating an increase in special interest groups and “celebration travel” in 2021 and 2022, the new group suitcase delivers informative content for travel advisors to market group travel to their clients, including:
  • An industry training video from Gary Murphy, co-owner and senior vice president of sales, and Alex Pinelo, vice president of sales, who will share everything from best practices to group policies 
  • Four customizable blogs about group cruises 
  • 30 social media posts with customizable images, captions and hashtags 
  • Four 1-minute videos for posting on social media, newsletters or websites

Travel advisors must complete the first virtual Marketing Suitcase on the Danube and Rhine Rivers before accessing the second group-related one. Both suitcases are available at no cost on AmaWaterways’ Travel Advisor Portal.

“Since early March, we pivoted and redirected 100 percent of our marketing efforts to provide the resources needed to support the travel advisor community, and it’s exciting to launch these two additional education tools and marketing resources just for them,” added Janet Bava, chief marketing officer of AmaWaterways.

“Travel advisors are an extension of our sales and marketing teams, and it’s an absolute honor to offer these hard-working individuals the compelling content they need to plant the seeds and grow their future business with AmaWaterways.”

Visit the Travel Advisor Portal at to sign up.


Cheri Ewaskow - October 30, 2020 @ 13:43
I would like to register for this course - please provide further info - thank you!

Nancy Mills - October 29, 2020 @ 13:21
please register me for the course

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