Holland America Line Promotes Group Advantage Program For Alaska Journeys

Open Jaw

Holland America Line’s Group Advantage Program (GAP) is a program that offers enhanced value when travel advisors book groups on cruises and Alaska Land+Sea Journeys. Currently, when booking a group of five or more staterooms traveling together, travel advisors have access to GAP amenities that are valid on cruises through 2022.

Holland America Line’s GAP features more than 30 different amenities to choose from — plus GAP Packages that cater to weddings and family reunions. Travel advisors assign allotted GAP points to select personalized amenities for their group.

“Holland America Line’s Group Advantage Program is one of the most extensive in the cruise industry, and, now when we all need to focus on next year and beyond, we developed our program with exciting benefits to support travel advisors to elevate and grow their group business,” said Gus Antorcha, Holland America Line’s president.

“We continuously work to fine-tune the menu of amenities to feature what’s popular and what’s being ordered so that our travel partners have the best options that their clients will really appreciate.

Small Affinity Groups Receive Perks with Connections Program
Through Holland America Line’s Connections program, groups of 24 guests or less can now enjoy added perks. When booking a smaller group, travel advisors can take advantage of one tour conductor for every 10 berths and receive an extra two GAP points per group to be used for a variety of amenities.

Families and Weddings Packages
For family reunion packages, when eight or more staterooms are booked the group receives exclusive amenities in place of GAP points. These include a free upgrade for the head of the family, within-stateroom category upgrades for all family members, a $50-value fountain soda card per stateroom, Pinnacle Grill lunch for all family members and a $50-value beverage card per stateroom.

Other Amenities Designed to Facilitate Custom Groups
Holland America Line’s culinary excellence is celebrated with several GAP amenities showcasing the premium dining, including lunch or dinner at Pinnacle Grill, Rudi’s Sel Del Mer, dinner at Canaletto or Tamarind, and more.

Other 2021-2022 GAP menu amenities include Onboard Spending Money; Beverage Cards; a Wine Cellar package; internet package; a cocktail party with hors d'oeuvres; a Cruise With Purpose charity donation, and more.

On the land portion of Holland America Line’s Alaska Land+Sea Journeys, GAP amenities include lunch aboard the McKinley Explorer Railcar, a cocktail party in Denali, an entrance pass to Diamond Tooth Gerties in Dawson City and Denali and Dawson Dollars.

GAP points are based on a per-person value, and selections must be made 90 days prior to the cruise departure.

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