Lufthansa Group Airlines And Sabre Sign Flexible Distribution Agreement

Mark Stachiew, Open Jaw

Tamur Goudarzi Pour,
Senior Vice President Revenue Management and Distribution Lufthansa Group Network Airlines and Chief Commercial Officer SWISS

The Lufthansa Group and Sabre Corporation announced a new, mutually flexible distribution agreement Wednesday. 

Under the agreement, which covers the carriers Austrian Airlines, Lufthansa, SWISS, Air Dolomiti and Brussels Airlines, Sabre will continue to distribute Lufthansa Group airlines’ content through traditional connectivity to hundreds of thousands of travel agents and thousands of corporations through its global distribution system (GDS). In addition, the agreement enables the distribution of Lufthansa Group airlines’ content via the New Distribution Capability (NDC) standard in the Sabre travel marketplace. 

After the planned launch next year, the diversified NDC program will give Sabre-connected travel agencies globally the ability to access Lufthansa Group airlines’ content through the Sabre marketplace and by signing up to one of the two available commercial models for NDC. 

The agreement supports Lufthansa Group airlines’ strategy to implement NDC technology and deliver personalized price offers through the newly launched Continuous Pricing. The partnership will enable personalized retailing for Lufthansa Group airlines utilizing Sabre’s technology solutions. 

“Sabre and Lufthansa Group airlines share an ambition to innovate at the forefront of our industry. Through this new level of flexibility, we jointly enable a diverse distribution ecosystem, extend the reach of NDC and allow for differentiated commercial models,” said Tamur Goudarzi Pour, Senior Vice President Revenue Management and Distribution Lufthansa Group Network Airlines and Chief Commercial Officer SWISS.  

“With this customer-oriented agreement, Sabre and the Lufthansa Group airlines team up to put the interests of our travel agency partners and our joint clients at center stage.” 

Lufthansa Group airlines and Sabre are working together to bring Lufthansa Group airlines’ offer live on NDC solutions. The go-live plan will be communicated during the first half of 2021.

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