Brand USA Opens Registration For Virtual Event 'Focus On Canada'

Open Jaw

Brand USA has opened registration for its ‘Focus On Canada’ event. This is a virtual event designed to inform and inspire future travel to the United States. Once registered, participants will also be granted permission to receive access to the new Brand USA Global Marketplace platform.

The event will take place on 14JAN, 2021 at 12PM EST and will provide insight and access to useful tools designed to grow business and stimulate future cross-border travel bookings.

Program highlights include: 

  • Meet Tom Garzilli, chief marketing officer of Brand USA, the destination marketing organization of the United States. 
  • Keynote address by Air Canada managing director Timothy Liu looking ahead to the near future of transborder and international air travel. 
  • Comprehensive review of travel trade resources available including bookable and inspirational self-drive itineraries, promotional images, and the USA Discovery Program, Brand USA’s award-winning online travel agent training program. 
  • Introduction to Brand USA Global Marketplace and the many new resources available exclusively to the travel trade community highlighting diverse U.S. destinations and experiences.

All guests will also have the chance to win 1 of 4: Must-See USA premium prize packages for two including flights courtesy of Air Canada, accommodations, city tours, and more.

“As our largest source-market, and closest friend, all eyes will be on Canada this year as we look towards the early recovery of travel here in North America,” said Tom Garzilli, Chief Marketing Officer of Brand USA.

“We know agents across Canada are going to be leaders of travel recovery, and our goal is to provide support, easy access to up-to-date information, and, of course, inspiration, covering all 50 states, five territories, and the District of Columbia.”

Click here to register and learn more.

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