IATA Partners With Travel Agent Coalition to Develop NDC Study
IATA and a coalition of national travel agent associations, including ACTA, are collaborating on a study to examine options that could benefit travel agents as the New Distribution Capability (NDC) XML standard is considered for implementation by airlines and technology providers.
The study will be conducted by an independent consultant, to be appointed jointly by the agent coalition and IATA, who will undertake research and analysis in the following areas:
Understanding the impact (e.g., from a business, technology & commercial perspective) of NDC for travel agents
Exploring options to overcome possible obstacles to successful NDC implementation by the parties within the travel value chain
Providing scenarios of potential funding models for the transaction of airfares and airline ancillary products via the travel agent channel using the NDC standard
The study will evaluate the issues from the perspectives of large, medium and small agencies, including both business and leisure travel focused agencies. It will also seek views from key stakeholders across the distribution value chain such as airlines, global distribution systems, travel technology firms and providers of corporate booking tools.
The agent coalition is comprised of associations representing agencies based in Canada, Australia, Brazil, India, New Zealand, South Africa and the U.S. including ACTA; ASTA; ABAV (the Association of Brazilian Travel Agents); (ASATA) the Association of South African Travel Agents Association; AFTA (The Australian Federation Travel Agents); TAANZ (the Travel Agents Association of New Zealand) and TAFI (the Travel Agents Federation of India.
“With the full set of NDC ‘end-to-end’ schemas now available, this collaboration between IATA and agent associations is a great opportunity to jointly understand the benefits and implications of NDC from the perspective of travel agents,” said Yanik Hoyles, IATA Program Director, NDC.
“As a better understanding and acceptance of NDC by airlines becomes apparent, it is timely to now undertake this research study to investigate how travel agents might benefit from the implementation of the standard,” said Jayson Westbury CEO, AFTA.