Toronto Attracted Record 14.3 Million Visitors In 2014

Open Jaw

2014 was a banner year for Toronto Tourism. Canada’s largest city attracted the highest number of overseas visitors ever and saw a 4th consecutive year of growth in visitors from the U.S. Toronto also led the country in hotel occupancy and hotel room nights sold.

"The world is continuing to take notice of Toronto's emergence as an exciting leisure travel and meetings hot spot," said David Whitaker, President & CEO of Tourism Toronto. "This is a sophisticated city with a growing reputation and people want to come see for themselves what all the buzz is about. Our marketing strategy focuses on high-value visitors from major U.S. cities and key overseas markets such as the U.K., Germany, China, Japan and Brazil."

In 2014, 2.3 million Americans arrived in YTO for an overnight stay, a 3.7% increase over 2013. In addition, the U.S. visitor profile continues to shift toward travellers from key American cities that are likely to fly to Toronto, stay longer and spend more. Americans who flew to Toronto accounted for 64% of total U.S. visitors in 2014.

For the 1st time, China became the top overseas market (all countries other than Canada and the U.S.) with 230,485 visitors, a 27% surge over 2013. China surpassed the U.K. which delivered 217,232 visitors (up 8% in 2014). Other top markets include India (94,742, +22%) Japan (87,468, +28%) and Germany (85,080, +12%).

The record number of hotel room nights sold in the Toronto region in 2014 was 9.45 million - a 71.4% occupancy rate. Total visitor spending, including same-day trips, was $6.9 billion in the Toronto region. The tourism and hospitality sector employs 315,000 people.



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