PATA Canada Is About To Go Live


After eight months of behind the scenes work to validate the concept and gather consensus, PATA Canada is about to re-launch, with a group of 27 Founding Members.

“We are ready to have fun and bring the power of PTA to the retail trade in Canada," says Barbara Dirnberger, National Manager, Sales & Marketing for Discover the World and the driving force behind the PATA Canada initiative.

The group says that PATA Canada will be the resource for Asia Pacific for the Canadian travel trade. It's a membership-based format, with retail agencies enjoying complimentary membership and suppliers paying annual membership dues of $250.

The PATA Canada Board for 2015/2016 has been announced. Serving as president is Air Canada's Rocky Lo. Treasurer is Judy Pym of Centara Hotels and Resorts. Centricity's Doug Vogel is responsible for Membership issues while Tourism Malaysia's Sandra Ngoh-Fonseka is in charge of programs. Dirnberger will fill the role of Executive Director.

PATA Canada will launch on 22APRIL at the Diamond Restaurant in Markham, Ontario, with founding members in attendance.

The PATA Party will also offer the opportunity for agents living outside the Greater Toronto Area to join the celebration virtually. Registration to attend will open in conjunction with the launch of PATA Canada's website which will feature a directory of airlines, cruise lines, tour operators and tourist boards that sell product to the Asia Pacific region.

For more information contact Dirnberger at 416 821 1462.

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