Barcelo Acquisition Of Occidental Approved, End Of Era For VoX

Open Jaw

Competition authorities of Mexico have approved the offer made in May by Barceló Group to assume full ownership of Occidental Hotels Management.

Occidental Hotels Management owned a portfolio of 4,011 rooms over 11 hotels located in Mexico (6), Dominican Republic (2), Costa Rica (2) and Aruba (1). The company also manages properties in Colombia and Haiti.

With the Mexican approval, Barcelo Group is now the sole owner Occidental Hotels Management. The company says it is now planning major renovations of the acquired hotels, to the tune of US$120-150 million.

In parallel, Barcelo is conducting a review of the structure of brands owned by Occidental in order to shift them into the current portfolio of Barceló Hotels & Resorts.

The approval marks the end of an era for VoX International, which has provided marketing, PR and sales representation for Occidental in the Canadian market for the past 13 years. Barcelo will now take those functions in-house.

“Occidental was the first client for VoX in September 2002,” writes president Susan Webb. “Over the past 13 years, we have developed amazing partnerships, achieved significant sales increases and hosted, planned and attended many memorable fam trips, travel shows, product launches, webinars, media events, training sessions and wedding events for Occidental in Canada.”

Webb adds that the ‘Win With Occidental’ agent incentive program has been discontinued, but all bookings made prior to August 17th will be honoured and gift certificates will be sent to travel agents for all qualified bookings.

Going forward, agents are advised to contact the Barcelo team for any information, brochures, group requests or questions regarding the Occidental properties. The number is 416-445-7666.

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