Travel Counsellors Closes Canadian Office

Open Jaw

U.K.-headquartered home-based agency group Travel Counsellors came into Canada with a splash in 2008. Now it is leaving quietly. The company surrendered its TICO retail licence effective 01SEP.

A message on the website reads as follows:

“Travel Counsellors has operated in Canada since 2008, becoming renowned for their personal service, independent and expert travel advice. Our Toronto office will be closing on the 31st August 2015, but we will remain available to you from our Head Office in the U.K. to answer any queries you may have. If you need to get in touch with us, please complete and send the form below and we will contact you as soon as possible.”

The company says it includes over 1,400 travel professionals in 7 countries around the world. But despite significant marketing investment in this market, it failed to meet growth expectations.

While some agent consortia seem to take a “come one, come all” approach to recruiting members, Travel Counsellors claimed to be very choosy. In 2013, after 5 years in Canada, the company had signed up just 25 members.

“We turn away tons of people,” Anita Emilio, who was then General Manager of Travel Counsellors (Canada) told Open Jaw at the time. “And many people select themselves out during the evaluation process. It’s nothing personal. We’re always looking for great people, but it’s not about the numbers. It’s about providing clients with incredible service. Everything else flows from that.”

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