Icelandic Ultra LCC WOW Is Heading For YUL & YYZ

Open Jaw

WOW air has announced that it will begin service to Europe via Iceland from Toronto and Montréal beginning May 2016. The carrier is attracting attention with fares starting from $99 one-way including taxes, which it says will make it the cheapest connection between Canada and Europe.


After spending as little as an hour in Reykjavik, fares starting from $149 one way, including taxes, will take Canadian travellers to European destinations including London, Paris, Berlin, Copenhagen, Amsterdam and Dublin.


Service from YUL will begin 12MAY and YYZ services will kick off 20MAY. Both routes are scheduled to operate year-round, with departures on Monday, Wednesday, Friday and Sunday.


"WOW air prides itself on offering the lowest fares possible as well as the biggest smile and the friendliest service. When we announced our U.S. routes last year, we promised that it was just the beginning of our growth into North America," said Skúli Mogensen, sole owner and CEO of WOW air. "I'm thrilled to now announce our new routes to Canada, especially as I lived in Montréal for nearly a decade and also because the Icelandic people feel a special affinity for Canada."


The airline says its entry into the Canadian market is expected to create an estimated 100 jobs in the travel sector and represents an investment of $60 million .


Originally launched in November 2011, WOW air now connects travellers from 20 destinations across the U.S. and Europe with the Icelandic capital. Total pax numbers for June to August 2015 were up 45% on the previous year to 295,000. The airline says its load factor across all services averaged 95% in July.


WOW air's expansion into the Canadian market follows the launch of transatlantic services from BOS and Washington, DC in early 2015. WOW says those services now operate with consistent carrier loads of over 90%.


"We have just had our best summer ever and, with these new routes launching in May 2016, next summer is another chance to break records. These great Canadian cities will become our newest destinations but I look forward to announcing even more in the not-too-distant future!" said Mogensen.


The flights between Reykjavik and Canada will be operated using new Airbus A321 Extended Range aircraft. The airline's Airbus A320 family aircraft will carry pax between Reykjavik and other European destinations. Tickets go on sale today.

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