Michael Friisdahl Leaving Air Canada To Head Up MLSE

Open Jaw

Michael Friisdahl

Various media outlets have confirmed the rumour that Maple Leaf Sports & Entertainment are hiring Air Canada executive Michael Friisdahl as the sports holding company’s new President.

Friisdahl will be replacing  Tim Leiweke and his hiring will be formally announced by MLSE later this afternoon.

Friisdahl joins MLSE from Air Canada, where since 2012 he was President & Chief Executive of the airline’s leisure group, which runs Air Canada Vacations.

Friisdahl’s previous positions included CEO of Thomas Cook North America and CEO of the tour operator Holiday Network.

Friisdahl’s hiring brings Leiweke’s stewardship of MLSE  to a close, as the story of who will replace Leiweke has percolated in sports business circles for months.

MLSE is jointly owned by Bell Media, TSN's parent company, and telecom rival Rogers Communications. The perception that those companies are often at odds has made some sports executives contacted by MLSE wary.

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