Bienvenue: Canada Ranked World’s Most Welcoming Country
A new study of 50
"nation brands" has found that Canada is seen as the most welcoming
country in the world.
The just released Anholt-GfK Nation Brands Index put Canada at the top
of the ‘People’ category. Our country also placed in the top 3 in 2 other
areas: Immigration/Investment and Governance. This makes Canada one of the most
attractive nations for people to live, work, study and conduct business in
Overall, Canada ranked 5th among the 50 nations covered,
after the U.S., Germany, U.K. and France. The U.S. returned to the top spot
after falling to 2nd place in 2014.
The annual study measures global perceptions of 50 developed and
developing countries. The research asks questions about 23 different national
attributes, which are then combined into 6 overall "dimensions" on
which the national image is based. Those dimensions are: Exports, Governance,
Culture, People, Tourism and Immigration/Investment.
Professor Simon Anholt, the independent policy advisor who created the
Nation Brands Index in 2005, comments, "This year's results stand as a
reminder that, although the images of countries are incredibly stable, changes
can and do take place, particularly when people around the world sense that
countries are contributing noticeably more or less to humanity and the planet.
It is their perceived impact on the world that affects countries' reputation
far more than their assets or achievements.
Greece, a nation facing chronic economic issues, is struggling to
maintain its image, with notable falls across all indices. In the overall
ranking, it has slipped just 1 place, to 21stposition, while Brazil moves up to 20th.
Vadim Volos, Senior Vice President & Director of NBIat GfK, comments, "A country's
global reputation can make a critical difference to the success of its
business, trade and tourism efforts, as well as its diplomatic and cultural
relations with other nations."