CWT: Travellers’ Needs Are Top Of Travel Managers’ 2016 Agendas
Carlson Wagonlit Travel says its latest research suggests 2016 will be
the year of the traveller, as companies embrace new technologies and ways of
working to improve the road warrior experience.
combines insights derived from a survey of over 1,000 international travel
managers, along with white papers, client case studies and additional research.
The aim is to give travel managers a comprehensive look at the year ahead.
Commenting on the survey, David Moran, Executive Vice President, CWT, said: “Travel managers
have told us loud and clear that the traveller experience will play a major
role in the 2016 travel program. Whether it is proactive destination
information, help in an emergency, multichannel access or personalized services
– everything is designed to provide travellers with a seamless experience at
every stage of a trip.”
Safety 1st: Not
surprisingly, travel managers place traveller safety and security high on the
agenda for next year. Fully 80% of those surveyed expect it to have a high or
very high impact on their programs;
More Mobile: 63%of
travel managers expect mobile and wearable technology to play a growing role in
their travel program next year;
Deep In Data: Travel
managers are seeking more data on traveller behaviour and program performance:
58% said they expect having more data will impact their program.
Other trends identified as key to traveller experience include the
sharing economy and virtual payment.
Moran concluded: “As companies look at how to make travellers’ lives
easier, the role of the travel management company is evolving – from travel
bookers to trusted advisors who provide real insights. While new technology
will play a part, the human touch is important too, as counsellors suggest
proactive solutions and advice on a host of topics.”