CWT: Travellers’ Needs Are Top Of Travel Managers’ 2016 Agendas

Open Jaw

Carlson Wagonlit Travel says its latest research suggests 2016 will be the year of the traveller, as companies embrace new technologies and ways of working to improve the road warrior experience.

 The CWT Trends website combines insights derived from a survey of over 1,000 international travel managers, along with white papers, client case studies and additional research. The aim is to give travel managers a comprehensive look at the year ahead.


Commenting on the survey, David Moran, Executive Vice President, CWT, said: “Travel managers have told us loud and clear that the traveller experience will play a major role in the 2016 travel program. Whether it is proactive destination information, help in an emergency, multichannel access or personalized services – everything is designed to provide travellers with a seamless experience at every stage of a trip.”


Research highlights:


  • Safety 1st: Not surprisingly, travel managers place traveller safety and security high on the agenda for next year. Fully 80% of those surveyed expect it to have a high or very high impact on their programs;
  • More Mobile: 63%of travel managers expect mobile and wearable technology to play a growing role in their travel program next year;
  • Deep In Data: Travel managers are seeking more data on traveller behaviour and program performance: 58% said they expect having more data will impact their program.


Other trends identified as key to traveller experience include the sharing economy and virtual payment.


Moran concluded: “As companies look at how to make travellers’ lives easier, the role of the travel management company is evolving – from travel bookers to trusted advisors who provide real insights. While new technology will play a part, the human touch is important too, as counsellors suggest proactive solutions and advice on a host of topics.”

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