WestJetters Perform 12,000 Mini Miracles Across Their Network

Open Jaw

WestJet thinks everyone deserves to receive an act of kindness and so, Santa pulled out his blue coat, pants and hat yesterday and along with his WestJet elves performed 12,000 mini miracles across Canada and the WestJet as part of WestJet's Mini-Miracle Day.

"WestJet's goal is to officially kick off the holiday season by performing 12,000 random acts of kindness in an effort to enrich the lives of everyone in the WestJet world," said Richard Bartrem , WestJet Vice President, Marketing & Communications. "Everyone deserves the opportunity to be on the receiving end of a mini miracle."

In an effort to give his reindeer a rest before Christmas Day, Santa hopped aboard a WestJet Boeing 737 and traveled across Canada over a 20 hr. period. Starting in Halifax, the "Big Man" joined his WestJet elves on the streets delivering mini miracles across the country. Santa's day included a trip up the CN Tower, a caroling parade on Stephen Avenue in Calgary, a dogsled ride to Beck's Kennel in Yellowknife and a trip to Ronald McDonald House in Vancouver.

In addition Santa and his street teams provided toys, flight vouchers and family trips in 13 cities around the WestJet world – LON; YYT; YQB; YTO; NYC; MCO; MBJ; YWG, YQR; YYC; LAS; YVR and Hawaii. Mini miracles rangeed from giving away free hot beverages to shoveling sidewalks, helping the elderly with groceries, purchasing tickets to community attractions; paying parking fees; handing out umbrellas and blankets and providing meals to charitable groups, to name just a few.

WestJetters also performed mini miracles in all 38 airports served by the airline across Canada.

"This is the 4th year of WestJet's Christmas Miracle campaign, which has become the most anticipated day of the year for many of our WestJetters," said Bartrem. "Having the opportunity to put smiles on people's faces while doing good deeds in communities around the WestJet world defines who we are as a company, and is a reflection of our caring corporate culture. It's a testament to how we treat our guests who fly with us."

A command centre was set up at WestJet's headquarters in Calgary to track Santa's travels across the country and monitor completed miracles around the WestJet world. Now stating "Mission Accomplished", it had a Santa tracker, showcased photos and videos of reported miracles and reports from Santa during his flight path. Be sure to check it out here: http://blog.westjet.com/?s=santa+command+centre

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