Jan LaPointe Adds To Her Role As Senior Director AMRewards Program
that transplanted-Canadian Jan LaPointe has been named Senior Director of
AMRewards, the hotel group’s agent loyalty program. LaPointe will also continue
in her role as Senior Director Sales & Marketing, Canada for AMResorts.
In this newly created position, LaPointe will
lead efforts to continue the growth of the AMRewards program within Canada and
the U.S., while driving promotional strategy to recruit and retain travel agent
With 19,400 registered travel agents across
North America, AMRewards has seen more than 192,000 points collected and
106,500 bookings entered in 2015 alone, representing USD 5.1 million and CAD
7.2 million in redemptions.
The program will have more to offer agents
thanks to a fast-expanding AMResorts portfolio, which is on track to reach
nearly 60 resorts by the end of 2018.
“Jan has been heavily involved with AMRewards
since its inception, driving the program’s successful launch in Canada. Her
deep knowledge of the travel agent industry, keen eye for strategy and vast
expertise in both the U.S. and Canadian markets will be extremely valuable as
we continue to grow the AMRewards program,” said Gonzalo del Peón, President of
AMRewards launched in 2014. Recent advancements
include the launch of an automatic booking bonus retrieval process on