Jan LaPointe Adds To Her Role As Senior Director AMRewards Program

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Jan LaPointe 

AMResorts has announced that transplanted-Canadian Jan LaPointe has been named Senior Director of AMRewards, the hotel group’s agent loyalty program. LaPointe will also continue in her role as Senior Director Sales & Marketing, Canada for AMResorts.

In this newly created position, LaPointe will lead efforts to continue the growth of the AMRewards program within Canada and the U.S., while driving promotional strategy to recruit and retain travel agent partners.

With 19,400 registered travel agents across North America, AMRewards has seen more than 192,000 points collected and 106,500 bookings entered in 2015 alone, representing USD 5.1 million and CAD 7.2 million in redemptions.

The program will have more to offer agents thanks to a fast-expanding AMResorts portfolio, which is on track to reach nearly 60 resorts by the end of 2018.

“Jan has been heavily involved with AMRewards since its inception, driving the program’s successful launch in Canada. Her deep knowledge of the travel agent industry, keen eye for strategy and vast expertise in both the U.S. and Canadian markets will be extremely valuable as we continue to grow the AMRewards program,” said Gonzalo del Peón, President of AMResorts.

AMRewards launched in 2014. Recent advancements include the launch of an automatic booking bonus retrieval process on  AMRewards.com

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