Toronto Welcomed Most International Visitors Ever In 2015
Tourism in Toronto increased for the 6th consecutive year in 2015 as the destination welcomed a record 14.03 million overnight visitors.
Tourism Toronto reports that a further 26 million people travelled to Canada’s most populous city for day trips, totaling 40.4 million visitors for the year. Visitors spent $7.2 billion during their trips, the highest amount of economic activity the sector has ever generated.
Toronto surpassed 4 million international visitors for the 1st time in 2015 as American and overseas travellers continued to visit in greater numbers.
Overnight visitors from the U.S. increased for the 5th consecutive year to 2.48 million and produced direct spending in Toronto of $1.32 billion. Overseas travellers, led by China and the U.K., numbered a record 1.75 million and spent $1.49 billion.
"Our destination has never looked better or been more attractive to foreign and domestic travellers," said Johanne Bélanger, President & CEO of Tourism Toronto. "Every day there are 110,000 visitors in our destination – 38,000 of them staying in a hotel. On average there are 6,800 American travellers and a further 4,800 visitors from other countries in Toronto every single day, and that speaks to the growing appeal of Toronto on a global scale,” Bélanger added.
While visits to Toronto by Americans have increased every year since 2010, the 10% growth in 2015 is the strongest year-over-year improvement yet. Arrivals by air have driven the growth in U.S. travel to Toronto and now account for 65% of all trips by Americans to Toronto.
Apart from the U.S., China remained the top international market for tourism with 260,400 travellers visiting Toronto in 2015, an increase of 13% over the prior year. Other key source countries were the U.K. with 237,800 visitors (+10%), India (106,700, +13%), Japan (89,740, +3%), Germany, (83,900, -1%), Brazil (58,600, +24%) and Mexico (37,750, +24%).
Last year Toronto hosted 725 meetings and events that brought 356,600 delegates to the region and generated spending in Toronto of $417 million.