Contiki Finds New Leader From Outside Travel Biz

Open Jaw

Contiki Holidays Canada has named Deanna Lambert as its new President.

Lambert comes to the 18-35 travel specialist from TRAFFIKGroup, a Toronto-based marketing agency, where she served as the agency’s Director of Brand & Digital Strategy. 

Contiki says Lambert’s previous experience working with clients including Harley Davidson, Diageo Canada, Canadian Tire, Loblaw Corp, Sportchek/Forzani, President’s Choice Financial, Pepsi FritoLay and a women’s entrepreneurship NGO in Uganda, make her an ideal fit to lead its Canadian team.

“Contiki Canada continues to innovate in the millennial market and we are thrilled to welcome Deanna in her new role with her extensive marketing and digital background," said Jeff Element, President of Contiki Canada’s parent company, the Travel Corporation Canada

“I’ve always been passionate about the benefits of travel, and as my former clients and teammates know, I’m also very passionate about what the benefits of a customer-centric marketing approach can bring to brands and businesses,” says Lambert. “I am very excited to be able to unite those 2 passions, and I couldn’t be happier to have joined the fantastic and welcoming team at Contiki and The Travel Corporation Canada.”

Beginning November 2016, former Contiki President Brad Ford will join Lion World Travel as President working with Lucille Sive, CEO of both Lion World Travel and African Travel. Until that time, he will be embarking on adventures across the globe, checking off items from his bucket list.

Lambert will be based in the Travel Corporation Canada’s Toronto office. She can be reached at

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