Do Loyalty Points Still Matter?

HotelsMag

A lot of attention recently has focused on loyalty integration: Marriott integrated the Starwood program and introduced Bonvoy, while Accor rebranded and relaunched Le Club. But a travel marketing consultant says loyalty may not matter as much anymore. "When I look at the numbers, new customers are not so loyal to the brands like we used to be or the generation before us used to be."

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