It’s Time To Rethink Travel’s Global Leadership, Starting With WTTC, Say Industry Observers


The Covid-19 pandemic is shining a light on the strengths and weaknesses across the travel industry. Nowhere has this been more clear than with the World Travel and Tourism Council, writes Skift's Rosie Spinks. At this defining moment — when the travel industry needs one cohesive voice more than ever before — the organization’s attempt at a response has left some to wonder if it is capable of doing anything other than cheerleading for the travel industry’s growth and whether it is out of touch with a new generation’s needs and beliefs.


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