How Bruce Poon Tip Is Rejigging His Travel Company In The Age Of COVID

TheGlobeAndMail

Over the previous 30 years, Bruce Poon Tip built his Toronto-based G Adventures tour operator into a tourism brand recognized around the globe. In 2019, some 200,000 people took a G Adventures tour, and 50,000 more travelled under one of its subsidiary brands. It all came to a shuddering stop when COVID hit. Now, like the rest of the tourism industry, Poon Tip is in limbo, but not idle. In conversation with the Globe and Mail's Trevor Cole, he shares what will – and won't – change at G.

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