Travel Goes Members-Only Amid Pandemic
Membership travel has been booming in a year where much of the industry is grappling for a lifeline. This, in part, is because membership models may be particularly suited to pandemic-era travel. The ability to take care of things is a part of the promise of membership travel, even if the ask has shifted from an exclusive dinner reservation to an option for medical evacuation. Club benefits often centre on easing the burden of planning and uncertainty; now, safety is an essential part of that.