Celebrating 100 Years Of Collette And Facing The Future Of Travel
with Nina Slawek
Dan Sullivan Jr.
Travel Weekly's Arnie Weissmann leads a panel discussion with AAA's Bill Sutherland, Flight Centre's Nick Lucock and United Airline’s Amos Khim
Vintage Collette jitney
When a family-run enterprise celebrates 100 years in business - a truly rare feat - much of the conversation centres on how it has achieved that longevity when so many others do not. The heartbeat of the organization. The culture that pumps through its veins. And how that translates into trade and customer loyalty, growth and adaptation to a fast-changing industry and world.
Collette invited 400 travel industry colleagues from all over the world to its centennial celebration for a mind-meld, of sorts. An opportunity to reflect on the industry and listen to quality speakers discuss top-of-mind subjects including Blockchain and sustainable travel.The two-day summit was grandly titled ‘The Future of Travel.’ The guests were a diverse group of retailers, operators, media and even competitors.
That in itself speaks volumes about Collette’s character. A generosity of spirit drove the concept of a conference where the goal was simply to share ideas and celebrate 100 years of “travel together.” With no hidden agenda driving the summit, we participants were free to shape our experience.
And, just like a Collette tour, everything was supremely organized right down to airport transfers and optional tours of Providence.
The conference kicked off with Dan Sullivan Jr.’s inspiring remarks about what joins all of us together -- travel.
“Travel is the great educator. When people travel they realize the more things are different the more they are the same. When we travel the globe, we realize how small the world is. And it’s a great world. Because of the people. And that’s the industry we are in and we are so lucky.It’s not a stretch to say that travel is a force for world peace.”
On Collette’s century celebration and enduring family ownership, Sullivan Jr. had this to say: “One hundred years is a great milestone for any business.And only 3% of family-run businesses make it to the 3rd generation. And we are now the 3rd generation of Sullivans at the head of Collette.”
Indeed, the conference was an opportunity to officially present Dan’s daughter Jaclyn Leibl-Cote as Collette’s new president. Not only is her appointment an important legacy for the family, she is also one of only a handful of female presidents in the travel industry.
Jaclyn shared anecdotes of sitting at the kitchen table with her calculator as a young girl trying to work out the margins on upcoming tours. The business, she said, is in her blood, and she has always aspired to be a part of its growth.
Two of the panel discussions were stand-outs. One on the value of ‘influencers’ aka bloggers. Both new and legacy media representatives took on the subject with vigorous debate and occasional animosity. The willingness to present ideas honestly was refreshing.
The other was on the topic of the business viability of sustainable travel. Panel member and competitor Robin Tauck highlighted many examples of social enterprise, where business needs and community welfare work hand-in-hand. “We are the largest industry in the world right now and we are making an enormous difference. Never think that one small action on your part doesn’t count. One small act can make all the difference.”
As for Blockchain: What is it and why did Collette choose the topic as one of the showcase presentations? Because, according to Todd Knapp, CEO of Envision Consulting, this ‘distributed ledger’ technology is about to revolutionize travel in the same way that the internet redefined the business 20 years ago.
For anyone under the impression that celebrating a historic 100 years would be a dusty look back, a crypto-currency presentation busted that idea wide open.
As did many of the conversations which took place over dinner and coffee breaks. As Dan Sullivan Jr. noted at the outset: “There are so many innovative and talented people in this room. Meet them. Have discussions. Get together. So many ideas can be developed.”
Nina Slawek President
The visionary co-founder of Open Jaw, Nina handles everything at OJ from the purse-strings to the talented but eccentric staff. She is frequently spotted hobnobbing with industry leaders and making glamorous appearances in the Open Jaw TV Room.