The ABC’s Of A Hotel Booking Business

with Nina Slawek

Eric Altschul

The beautiful Fairmont Royal York ballroom

While he was in charge of a number of Thomas Cook distribution channels in Canada, Eric Altschul observed what he now calls “a nice little business". So when the chance to buy ABC Global Services from TCook arose, he found some backers and jumped on the chance. The rest will soon be history.

At ABC's recent “Up Close" event in Toronto, Eric reminisced about his Canadian roots - by marriage - and about the success story he is building on. “I've always wanted to be an entrepreneur, and when the situation presented itself I thought who better to take a business I've been involved in to the next level? The company already had a great reputation and the longevity of 36 years in business, so it's not like there was a big risk."

Based in Boca Raton, ABC Global Travel Services provides North American corporate and leisure travel agents with hotels. 600,000 hotels – give or take a few.

Under the ezBook umbrella, travel agents have access to the largest hotel inventory in the world -- from budget to 5 star properties. The booking engine aggregates hotels from the GDS,, web discount rates and net rates. They also provide TripAdvisor reviews under the same platform.

ABC's core product is the corporate channel where they provide GDS rates for 33,000 properties in 160 countries.

According to Altschul “We already have a great base in the Canadian market, but we're doubling our efforts here. We just hired superstar BDM Nina Mays for the Canadian market and we expect a really positive response to some of our new products such as the Hush collection."

Over a fabulous Royal York ice cream Sunday, I heard about the Hush Collection launching this May with a series of boutique hotels and hideaways which agents would normally have to book directly, assuming they even knew about them. Working through ABC, the booking and the commission are guaranteed for the agent. The collection is launching with under 30 properties mainly in the Caribbean and will expand to other countries, including Europe over the next year.

Under the steady direction of President Beverlee Patterson, Altschul says the company has built a strong reputation with both suppliers and agents. Helping Eric run the business from the marketing side is industry vet Patti Paton who some agents will remember from her days in Toronto at Alamo.

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