Air Canada Spreading Its Wings Far & Wide

with Suzanne Christie

Air Canada's Virgilio Russi, Senior Director Sales

l-r: Kiran Budhdev, Huntington Travel; Ross McTavish, McTavish Travel & Arend Roos, Vision Travel Group

Jason Myers, President & CEO, CME

There was a time when the launch of one new route was cause for celebration. Air Canada's line up of spring service launches includes 10 new routes – from Amsterdam to Osaka.

The impressive product escalation calls for an imposing event, and what better location than Toronto's own castle, Casa Loma, where Air Canada recently hosted retail, corporate, tour operator and tourist board partners for its spring inaugural celebrations.

Chief among the year round service expansions is 6x weekly YYZ-AMS service taking to the skies 04JUN.

Jason Myers, President & CEO of the Canadian Manufacturers & Exporters trade and industry association welcomed the launch of Air Canada's new year round AMS route as a major strategic investment that will benefit businesses in Canada and the Netherlands in particular but, also further afield. He described the new route as a “cornerstone" for the growth of business relationships between North America and Europe as a whole. Myers says the impact will be most welcome as The Netherlands is an ideal base for initiating business throughout Europe as is Toronto for doing business in North America.

In fact, The Netherlands is the 2nd largest source of foreign direct investment in Canada with 2 way trade valued at $8.1 billion in the latest statistics available (2012). But, the relationship between Holland and Canada has always been particularly close many reasons. The Dutch speak our language(s) gladly and well – and remain eternally grateful that Canada welcomed and sheltered Queen Juliana during the Nazi occupation. The liberation at the end of WWII by Canadian troops also cemented the bond between the 2 countries witnessed by the liberation celebrations each May both here and in Holland.

The fact that SPL is an ideal connecting point for onward travel with Air Canada's Star Alliance partners is not lost on the carrier's strategic planners. As Anna McCune – Manager, Corporate Sales said, they are definitely counting on the many opportunities for connecting traffic throughout Europe, Africa, the Middle East and beyond to support this new route.

Other new spring launch AC routes include:

  • YYZ-ATL & YYZ-AUS (Air Canada Express); YYZ-LIM (rouge)
  • YYC- YXT & YYC-YCD (Air Canada Express); YYC-YHZ (rouge)
  • YVR-YQQ (Air Canada Express); YVR-Osaka (rouge)
  • YUL-VCE (rouge) and YUL-MEX (mainline)

Virgilio Russi, Senior Director, Sales for Air Canada says the expansion of new routes is unprecedented for the carrier and that they will actually be operating double the international routes within the next 5 years. Fasten your seatbelts! Air Canada's drive to fly new markets is just beginning.

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