Cool, Rainy Night Shows Why Canadians Need Transat’s ‘Sun For Everyone’

With Bruce Parkinson

The leading ladies of Transat l-r: Nicole Bursey, Commercial Director; Genevieve LeBrun, Senior Marketing & Communication Executive; Debbie Cabana, Director, Social Media & Public Relations; Denise Heffron, V.P. National Sales & Commercial; Erin Oddleifson, Director, Commercial Marketing & Catherine Pleau, Social Media Community Manager.

The garden was being watered at the Transat Garden Party in Toronto’s Distillery District this week, but a wet, chilly night was an ideal reminder of why Canadians require Transat’s prescription of ‘Sun for Everyone.’

Moved indoors to the welcoming confines of Balzac’s attractive coffee shop, industry members and media got the update on winter plans during a mix-and-mingle with Transat execs.

Denise Heffron, V.P. National Sales & Commercial, and a fixture with the company for 22 of its 28 years, got the ball rolling, introducing a slick new video that shows the scope of Transat’s reach – 5,000 global employees; 23 Canadian gateways; 65 sun; U.S. & Europe destinations; 3 million clients per year and $3.8 billion in annual revenues.

Nicole Bursey, Commercial Director at Transat Tours Canada was next up, tightening the focus to Transat’s winter sun program, well-documented in a brochure the size of a Sears catalogue.

Again, the big numbers were revealed: 36 sunny destinations - 7 of them in the growing market of Central and South America; 500 hotels - including 55 with Transat exclusively; 20 new routes & 3 new destinations – La Romana, Rio Hato and Curacao.

Bursey also shone the spotlight on Transat’s Collections, which help agents and their clients narrow down the vast selection of choices to the properties that best fit individual needs. There are 2 new Transat Collections for this winter: the Adults Collection of properties for those seeking a child-free vacation and the Solo Collection, which features 17 properties that cater to those travelling on their own with perks such as no single supplement; a welcoming happy hour; communal table in restaurants for those who wish to share meals; room service and free Wi-Fi.

Bursey also described increased segmentation in the popular Transat Family Collection. This one has proved so popular that it is now broken up into a variety of sub-collections aimed at different types of families – those with little ones; families with teens; multi-gen family groups and single parent families.

The Transat execs also described the extensive Air Transat flight program, which will feature 60 weekly flights from Toronto alone. New connector flights also make it easier for Quebec residents to access destinations from Toronto and Ontarians to reach other destinations served from Montreal.

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