Trafalgar’s New Europe & Britain Programs “Simply The Best”
With Suzanne Christie
TravCorp & Trafalgar team l-r: Trafalgar V.P. Sales Anita Emilio; TravCorp
V.P. Global Strategic Partnerships Marie Ann McCrae; Trafalgar Admin &
Sales Support Justine Sawler; TravCorp CEO Brett Tollman; TravCorp Canada P.R.
& Digital Media Specialist Katharine Chin; TravCorp Canada President Jeff
Element; Trafalgar Canada President Wolf Paunic & Marketing Manager Nicole
Michael Friend, Flight Centre; Brett Tollman; Jason Du Sautoy, Flight
Centre; Jeff Element & Stavros Kotsireas, Flight Centre
TDC’s Rita Polegri & CWT’s Meg Murgatroyd
Trafalgar officially launched their 2016 Europe and Britain
programs last week at the Toronto Distillery District’s Cluny Bistro with a
dinner presentation for its top partners. Trafalgar Canada President Wolf
Paunic outlined the key messages Trafalgar is sending to the market for the
coming season highlighted by the simple phrase... “Simply the best”.
And, to prove they’re not the only ones who think so,
Trafalgar is fully prepared to stand by those words by making their clients’
unedited real-time reviews through
available for all to access. Approval ratings are dynamic in that they
fluctuate daily depending upon new reviews posted, but have been hovering at
97% quite consistently. Feefo is a global 3
rd party ratings and
reviews facilitator which has received more than 13,400 Trafalgar reviews so
far and Paunic is encouraging agents to make use of the reviews as a sales tool
to help clients understand the travel experiences they will enjoy.
Proving themselves to be excellent hosts, the Trafalgar team
selected the very elegant Cluny Bistro to emulate the style of their top
European tours and kicked off the evening with a sampling of one of their
trademark Insider Experiences. Guests were treated to an authentic Absinthe
tasting which is a pretty sure way to put everyone in a good mood. Trafalgar
Canada President Wolf Paunic jokingly attributes the rather blurry style of
th century impressionist paintings to their enjoyment of
Absinthe – but, he assures Trafalgar guests are not persuaded to submit their
Feefo reviews after imbibing the strong liquor.
According to Trafalgar Global CEO, Gavin Tollman, “At Trafalgar, we strive to provide our guests with nothing but the best holiday experiences. Our partnership with Feefo is validation that we don’t just say it, we clearly deliver it. We have been overwhelmed with the outstanding feedback and have acted upon that to shape our brand positioning, moving forward. The vital input from our past travellers has resulted in a change in the way we now present our brand, with their reactions, memories and life-changing experiences being at the fore of communications. There is a deliberate, palpable shift towards the emotional connectivity that resonates so well with our valued guests.”
Paunic reiterated, “Nothing is better than the validation of our guests. It’s not Trafalgar saying ‘we’re the best’ nor our retail partners – it’s our guests.”
The Travel Corporation Canada CEO Jeff Element says Trafalgar isn’t concerned about the dropping value of the loonie saying that they are well positioned for the coming year with contracts in place that protect the consumer despite the CAD. This was also emphasized by TravCorp CEO Brett Tollman who assured, “We’ve never had a surcharge.”
On a personal note, Tollman praised the dedication of the Trafalgar Canada team, and raised a glass to toast former President Doug Patterson who stepped down from his role this past summer, “Doug was with us for 25 years and he’s going to be missed by us as a group and family,” Tollman said.