Sell More By Listening More

Cindy Bertram, Travel Research Online

RCI’s Vicki Freed says it best: “I have never viewed the role as a travel professional as a ‘sales person’ – rather, I like to think of them as a ‘guider who helps the consumer make a good buying decision.’”  As travel professionals, by focusing on listening more and discovering what our clients really want and desire, we can be their guider. And in the end, sell more. on

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